A logo is not a brand. A brand is the sum of everything someone thinks when they hear your name. A logo is just the mark on the surface. We handle both.
Brand identity projects begin with a discovery phase where we document who the brand is for, what it stands for, what it needs to communicate, and what the visual reference points are. This produces a brief that guides the design work rather than leaving creative decisions to chance. The deliverables typically include: a primary logo and at least two variations (horizontal, stacked, icon-only), a colour palette with specific hex and CMYK values, typography specifications for digital and print, and a brand guidelines document that tells anyone working on future projects exactly how the brand should and should not be used. We also handle business cards, letterhead, presentation templates, and social media profile assets if needed.
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creative fox designs